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Selling Your Home

Sell Your Home Peacefully

In today’s market you need an experienced, professional agent that specializes in the Spokane market. We have the latest training and resources coupled with years of experience and success. Our mission is to sell your home with the least amount of stress, for the highest value and in the time frame that best suits your needs.

Listing Your Home – Considerations

Pre-listing Inspection

Having your home inspected by a professional home inspector before you list is a good idea. Eventually your buyers are going to conduct a home inspection. You may as well know what they  are going to find by getting there first. Having an inspection performed ahead of time helps in many  other ways: It allows you to see your home through the eyes of a critical third-party.  It helps you to price your home realistically.  It permits you to make repairs ahead of time so that …  Defects won’t become negotiating stumbling blocks later.  You have the time to get reasonably priced contractors or make the repairs yourself, if you are  qualified.  It may encourage the buyer to waive the inspection contingency.  It may alert you of items of immediate personal concern, such as radon gas or active termite  infestation (not all inspectors offer these extra services, you can check for radon yourself).  It may relieve buying prospect’s concerns and suspicions.  It reduces your liability by adding professional supporting documentation to your disclosure  statement.  Alerting you to immediate safety issues before agents and visitors tour your home.   Copies of the inspection report along with receipts for any repairs should be made available to  potential buyers. Be sure the inspector you use is insured and licensed or certified (if your state requires) or at least  belongs to a professional organization such as NACHI, ASHI, NIBI

Why Use A Realtor®

The selling process generally begins with a determination of a reasonable asking price. Your real  estate agent or REALTOR® can give you up-to-date information on what is happening in the  marketplace and the price, financing, terms and condition of competing properties. These are key  factors in getting your property sold at the best price, quickly and with minimum hassle.

Marketing

The next step is a marketing plan. Often, your agent can recommend repairs or cosmetic work that  will significantly enhance the saleability of the property. Marketing includes the exposure of your  property to other real estate agents and the public. In many markets across the country, over 50%  of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the  buyer. Your agent acts as the marketing coordinator, disbursing information about your property to  other real estate agents through a Multiple Listing Service or other cooperative marketing  networks, open houses for agents, etc. The REALTOR® Code of Ethics requires REALTORS® to  utilize these cooperative relationships when they benefit their clients.

Advertising is part of marketing. The choice of media and frequency of advertising depends a lot  on the property and specific market. For example, in some areas, newspaper advertising generates  phone calls to the real estate office but statistically has minimum effectiveness in selling a specific  property. Overexposure of a property in any media may give a buyer the impression the property is  distressed or the seller is desperate. Your real estate agent will know when, where and how to  advertise your property. There is a misconception that advertising sells real estate. The NATIONAL  ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of agent  contacts through previous clients, referrals, friends, family and personal contacts.

Security

When a property is marketed with an agent’s help, you do not have to allow strangers into your  home. Agents will generally pre-screen and accompany qualified prospects through your property.

Negotiating

The negotiation process deals with much the same issues for both buyers and sellers, as noted  above under the buying process. Your agent can help you objectively evaluate every buyer’s  proposal without compromising your marketing position. This initial agreement is only the beginning  of a process of appraisals, inspections and financing — a lot of possible pitfalls. Your agent can  help you write a legally binding, win-win agreement that will be more likely to make it through the  process.

Monitoring, renegotiating and closing

Between the initial sales agreement and closing (or settlement), questions may arise. For example,  unexpected repairs are required to obtain financing or a cloud in the title is discovered. The  required paperwork alone is overwhelming for most sellers. Your agent is the best person to  objectively help you resolve these issues and move the transaction to closing (or settlement).

Why use a REALTOR®?

All real estate licensees are not the same. Only real estate licensees who are members of the  NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly  display the REALTOR “®” logo on the business card or other marketing and sales literature.  REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe  to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of  buying and selling real estate. An independent survey reports that 84% of home buyers would use  the same REALTOR® again.

You be the judge

Real estate transactions involve one of the biggest financial investments most people experience in  their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax  problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal  question, would you deal with it without the help of an attorney? Considering the small upside cost  and the large downside risk, it would be foolish to consider a deal in real estate without the  professional assistance of a REALTOR®!